The platform is rolling out a fresh option that enables them to cut down on the volume of AI-made media appearing in their timelines. This initiative comes as the platform disclosed that it now features more than 1 billion AI videos.
Testing and Rollout
This change is undergoing trials over the following weeks before a widespread release. This shift coincides with a rise in content created by AI, spurred by emerging content generation software.
AI Proliferation Online
It has been noted that nearly 10% of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A significant portion of this output is deemed “AI slop”, a term for poor-quality, mass-produced content that is typically illogical or bizarre.
Based on user feedback that many people appreciate content produced via AI tools, from computer-generated images to educational videos, and we intend to provide users the option to increase or decrease of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The service disclosed that there are presently over a billion videos on its network tagged as made with AI. In total, in excess of 100 mn videos are uploaded to the service each day, making AI content a relatively small part of its total content library.
User Control Features
Viewers will be able to reduce or increase the amount of artificial media they see by opening the topic control option in the platform and choosing “AI-generated content”. Other topics that currently be adjusted under the tool encompass current affairs, clothing, beauty, and choreography.
Content Labeling and Policies
TikTok’s policies oblige content makers to tag “realistic” artificially created content, and it prohibits dangerous fake videos of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
In addition, the service will henceforth apply an artificially created watermark to content made using its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This measure is designed to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also introducing a $2 million AI literacy fund for specialists and organizations to produce learning resources about ethical AI use. This initiative will support educational bodies focused on educating computer science.
Moderation Strategy
The platform has defended its content review process, following discussion over intentions to cut jobs for hundreds of content moderators in the United Kingdom. It is set to reduce a significant number of roles in its trust and safety department in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content before it has to be seen by humans. The company announced a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a extensive automated help is really helping us work at speed.”
