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Embarking on a fresh professional challenge, Emma Coates has stepped down from the Young Lionesses national team to be appointed head coach for National Women’s Soccer League franchise Bay FC.

Transition Stateside

Her appointment follows the departure of Albertin Montoya, who guided the San Jose-based club during its debut two seasons in the top-flight American league. Montoya had revealed in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.

“My time with the FA has been incredible my time with the FA,” remarked Coates. “It has helped shape me both on and off the pitch. I am now prepared and eager to challenge myself in a new environment.”

Track Record of Success

Since taking charge in 2023, Coates guided the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to America is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the WSL.

Bay FC's CEO, a one-time Football Association technical lead, praised Coates's qualifications: “Coates is an excellent coach, but she also has a demonstrated history of nurturing talent to compete at the highest levels.”

“Coates excels at leading of people and culture and has the football vision we were searching for,” she continued.

Bay FC's Journey

Bay FC experienced a mixed start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its debut season before facing difficulties to a near-bottom placement in 2025.

Gavin Step, Gavin Step, bid farewell to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their venture abroad. Emma, with Gemma, has played a crucial part in strengthening the pathway between the young Lionesses and the first team.”

“Their work has directly influenced the development of many young players who have progressed into senior Lionesses,” Step concluded.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates presided over the promotion of a number of players to the England senior side, including midfielder Lucia Kendall—who netted her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

Discussions for successors to fill the roles has already commenced, with the aim to continue the development of the Women’s Under-23s setup in the future.